Owning a website is not merely a technical and functional endeavor. It is quite a creative one as well. Though the sole intention behind developing the website could be generating more leads associated functions, to ascertain the same effect, you need to target the very intellect and psyche of the users.
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The website’s color scheme is indispensable to ensuring a healthy and effective user experience. It is the color scheme of the website which determines its success or failure. You may have the best content on your website, provide the most lucrative product deals, etc. Still, if the color scheme is not inviting and engrossing enough, you may better bid adieus to your aspirations for online business success.
Just do a little case study. If you have a website with a turquoise background and the content is written in white, do you think readers will read it? Obviously not, and what’s even worse is the fact that you will become a laughingstock in the online community. Even if you do not make such blunders with the color scheme of your website and stick to the basic white, gray, or black backgrounds, how exactly does your website stands apart in the crowd? There are numerous websites available with a white background, and where is the uniqueness of your website?
If you want to design a suitable color scheme for your website, you have stumbled upon the right article. Below we provide you with various ways of designing an excellent color scheme for your website. Read on to know more.
Brainstorming and technical help
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Your website is your baby. Thus no one understands the website’s soul entirely as you do. Hence just sit back and think things over. Make a mind map on how you would like to view this website.
Besides, work closely with the website designers and developers, tell them what you expect, and be open to their comments and feedback. You can also choose specific designing assistance software available over the internet.
The color scheme must be in sync with the marketing objectives
You need to include your marketing objectives in the website design. The more integrated your various marketing channels are, the better it is for your website. It helps ensure customers’ trust and maintains a consistent appeal.
It is better to include the scheme on which you have designed various other marketing channels in the website from the initial stages.
Go with the LOGO
Your company’s logo is primarily the image the users will have about your business activities. It is the simplest, shortest, and easiest way to let the users identify and recognize your company. If you already have a logo that is quite popular with the users, it is high time you start to capitalize on the same.
Set the base of your website with the help of your logo design. The logo is a must-have element on the website. Pick the color from your logo design to attune your website’s color scheme.
The website is a great way to build your brand image, and hence striking the synergy between the logo design and the website design and color schemes shall prove to be highly beneficial and profitable for your business web design.
Remember the magic of Shading?
We all must have studied art and craft in our elementary schooling, and shading used to appear almost like magic to us. It will make the drawings look much more animated, almost giving them a 3-dimensional look.
Regarding the website, you can add shading to the basic color scheme. The shading can be done with complementary colors to enrich the designs further. If you design a nice color scheme and shading, you can breeze life in the website and its design.
Your best possible bet – An analogical color scheme
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First, let us understand what we mean by an analogical color scheme. It primarily comprises one base color, a neighbor color accompanies the base color, and this complementary color often greets them both.
To begin with, use the right color base for the significant portions of the web page or the website itself. Then skilfully utilize the features of the complementary color, where ever applicable. Finally, you can use the neighboring color to add extra features to the website.
Too many colors – your shortcut to web design failure
In the above analogical color scheme, we mentioned three colors, which is the general rule of thumb for designing the website. Never use more than three colors unless necessary. Too much of the color scheme would only clobber the website’s comprehensibility and professional appeal. It is not a drawing competition but a way to make the website look groovy and easy to read.
The color scheme must not make the content hard to read.
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The entire point behind developing a color scheme to represent your website is to facilitate users’ reading and browsing through it comfortably. If your website makes it really difficult for the users to read the content and browse through the same, it better not have a color scheme altogether. The point is to be simple and captivating. The entire purpose of designing the color scheme for your website is to turn an insipid website into an engrossing one. But the impressive design must never cost the comprehensibility and meaningful attribute of the website.
About the Author
Ankit Pandey is a web designer and a passionate writer working with WPCanvas, a specialist in PSD to WordPress conversion with a talented team of WordPress developers. One can also hire WordPress programmers for their WordPress theme development needs at an affordable price.