by YouTheDesigner . February 13th, 2009
Acquiring new clients via your online graphic design portfolios is no easy task, especially for designers who do not have the time to dive into extensive online marketing and search engine tactics. So if you would like to make the most of the traffic you DO get, check out the tips below. All these tips are meant to make your portfolio more client friendly, which means more money for you!
Above – A Great Example of an Online Graphic Design Portfolio
1. Create a One Page Portfolio
One page Graphic Design Portfolios are a proven method of showcasing work online. They follow a similar format seen on many sales letters such as on my ebook site about how to Start a Clothing Line. The point is to keep the viewer’s eyes and actions focused.
With one page the person only has the option to go from the top of your site to the bottom and by the time they get to the bottom, your text content or great designs should convince them to want to buy or work with you. Your call to action probably wont be a “Buy Now” button, but it could be your contact information or a “Get a Free Project Quote”. Having a prominent call to action and contact information, which we will cover more is extremely important and keeping your portfolio to one page can produce great results.
2. Keep Your Portfolio Up to Date
Most designers improve over time and that’s why you need to keep your portfolio fresh with new projects, as long as they are better! Many bloggers and other design sites feature content from portfolios, and they will actually check to see if you have new work on your site. You can also submit your new work to design galleries, which can get your more traffic and potential clients!
3. Take Multiple Photos of Print Work
Taking professional photos of your print work can really give you an edge. Obviously your work appears more realistic when its printed and taking photos of the printed pieces just gives your work that extra special touch. Just make sure the photos are crisp, in focus, have proper lighting and a good background. You should also play around with different view points. Even if you can’t get a sample of the prints from your client you can still do short run prints of your projects yourself. Its worth it!
If you wanna see some great photos of business cards check out CardObserver.com and you will see for yourself how much better cards that are photographed look compared to digital representations.
4. Provide Live Demos of Web Work
Providing live demos of web work can have as big an impact as the tip above. People will feel more confident in your services if they can see your work in action! So if your web designs are live, provide a clear live demo link. If that is not possible code the framework yourself or at least host a screen shot of the site on your server and code in the background images so it mimics the appearance of a live site. To prove my point at why live demos are important, just take a look at any good site that sells html themes or WordPress themes and you will see most of them have live demo links!
5. Make Your Contact Info Easy to Find
I have seen too many portfolio sites with impossible to find contact information. People have a short attention span on the internet so when they get an urge to contact you, they should be able to do so within 3 seconds! Always have your contact information “Above the Fold” meaning your contact info or link to a contact page should be easily seen without any scrolling or minutes looking around. I also recommend putting your contact info in the footer of your site and possibly have a “Call to Action” in your content area.
6. Offer Multiple Forms of Contact
Everyone has different comfort levels when it comes to contacting another person. I prefer email or instant messenger, while some people always want to chat on the phone. You should offer as many contact options as possible, phone and email being the most important two. The more methods of contact you have the more comfortable you will make a potential client feel about getting in touch with you.
7. Show Customer Testimonials or Previous Clients
A big part of building trust with a viewer is showing them you have experience! Showing testimonials or a list of previous clients is a great way to quickly build trust with a viewer of your portfolio. Its ok if you don’t have huge clients like Apple or Honda, but if you have worked with major clients you better have them on your site! So consider creating a page just for testimonials or previous clients you have worked with.
Got any more tips or elements you have seen work well? Leave us a comment below!
YouTheDesigner is a graphic design blog under the UCreative Network. We do features; give away brushes, icons, wallpapers, and other freebies; and bring you the latest news in the world of graphic design.
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