by Patrick Ilagan . August 15th, 2013
For those who are living under the rock, Ramayana is an epic written about the adventures of Rama . The epic is divided into seven books and is widely considered as one of the most important literary works in Asia. There are many versions of this story but basically Ramayana is a story of how good triumphed over evil.
How is an ancient epic connected to this edition of Awesome Web Design of the Week? The answer is that; Google asked F-i to retell the ancient story of Rama and his quest to rescue his wife Shinta from demon Rahwana.
On top of that Google wanted to show the power of the Google Chrome browser as well as some of Google’s products in telling the story. What came out was nothing short of an amazing storytelling experience but that didn’t stop there. In order to keep the users immersed, F-i created a series of mini-games which created a rich and truly mesmerizing experience.
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The site equally boasts stunning illustrations which are heavily inspired by Southeast Asian and Indian cultures. The ensemble of characters are lovely and extremely vivid the same goes for the landscape. The graphic elements are very well thought out. The site is a sure feast for the eyes.
One can see the whole breakdown of the project in F-i’s case study about Ramayana. From the conception up to the execution. So be sure to check their case study.
Experiments like these offer the world a glimpse of what can the future be and by far looking at Ramayana the future is a good. Other than that, the innovation and inspiration of this little project is sure to drive creators and innovators to try and exceed the rich and immersive storytelling of Ramayana.
Patrick Jude Ilagan is a graphic designer/photographer hailing from the vast jungles of urban Manila. Always on the look out for visually appealing stuff he scours the internet and the bustling city in search of inspiration. His tools for mass creation is a Canon 500D along with a wide array of lights and lenses plus a 4 year old (but still fighting) laptop. Check out his work on Tumblr.
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