Articles

Beautiful and Creative Signage Design

by . July 14th, 2014

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How does an establishment catch your eyes and makes your head turn?

Is it the stunning architecture? The gorgeous facade? Or is it the unique and catchy signage design that reflects the establishment’s brand identity?

Butters Chocolate Café
Butlers Chocolate Café

In the busy streets, competition between several establishments is very tight and everything wants to be noticed. This is one cause of the creative and sometimes crazy marketing strategies that these establishments implement to outcompete their neighboring competitors.

Mercado 1143
Mercado 1143

A way to grab the attention of the people is through signage design. For marketing purposes, signage design is a visual graphic created to display information to a particular audience. It can also indicate the services of a particular facility, show location, and give warning or safety instructions.

Everybody dance now
Everybody dance now

Simply put, it is that ubiquitous yellow letter “m” seen almost anywhere you go around the globe.

FROM UP NORTH curator Daniel Nelson recently put together a gallery of beautiful signage design, and we featured some of them below for your eyes to feast on.

4
Ice Cream

5
Central

6
Flower Girl NYC

7
The Town Mouse

8
Santa Monica Library

9
The Dutch

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Starcow Paris

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Ellie’s Table

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Forgotten spaces

13
My o My

14
Milkbar

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Oakland museum

Check out this Pinterest board if you are craving for more creative signage design.

Source: 35+ Examples of Beautiful & Creative Signage | From up North

ABOUT THE AUTHOR:

Gian (@gpbbautista) is a 20 year-old multimedia designer from Manila, Philippines. He specializes in graphic design, illustration, photography and interactive authoring. See his works on Behance or Tumblr.