by Gian Bautista . May 14th, 2014
Visual art contains six elements: line, shape, color, texture, value, and mass. We combine these elements to communicate ideas and information. Design often feels dull without one particular element: Color.
Color plays a major role in how a design will be interpreted by the audience. The color palette we choose defines a design’s identity. However important color choices are, we tend not to give them a high priority, especially since we have a lot of elements to consider. Color deserves more attention because it is probably the most obvious element of a design. We see something before we feel it.
In this article, we’ll give you some simple yet effective color palette tips that you may use in creating designs.
This is a traditional color scheme. A monochromatic color scheme is made of different tones (gray plus hue), shades (black plus hue), and tints (white plus hue) of a specific color or hue.
Contrast is a must-do in design. Using bright colors with white is another simple color scheme, yet it gives your design a stunning look. Also, we think that combining any color with white has always been a safe choice.
Pastel colors give a soft and smooth mood to your design. These soothing hues will give a neutral and elegant feel to your designs.
Another traditional color scheme, complementary color schemes are achieved by combining colors opposite each other in the color wheel. A complementary color scheme consists of two entirely different colors, but you can sometimes play with tones, tints, and shades within in a specific range.
These color palettes are just simple examples and may not work on your design projects. Remember, choose carefully and take into consideration your client’s wants and needs.
ALSO READ: 5 Graphic Design Tips
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Gian (@gpbbautista) is a 20 year-old multimedia designer from Manila, Philippines. He specializes in graphic design, illustration, photography and interactive authoring. See his works on Behance or Tumblr.
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