by YouTheDesigner . April 11th, 2012
I’ve seen over a hundred films in the last two years, and most of them are some of the best I’ve watched in my life. Well, some of them were shown in cinemas while I was a toddler. After playing catch-up with films from the late 1960s onwards, I’ve seen a lot of decent, well-thought, and well-designed movie titles from these films in terms of both word choice and typeface style, and so decided to feature some of these films that glued me to my couch and featured or used noteworthy typography in their movie titles or intertitles.
One of the few things I’ve learned from watching films (and taking note of the typography used in them) is the use of Period Typography. This type of typography is more of a continuity and props issue within the film. But for graphic designers who studied, appreciated, and used vintage typefaces in their works, you’d be happy to see where, how, and who used what type during the film’s supposed era. Here are four films where some interesting typefaces are used:
Breakfast At Tiffany’s (1961)
The Helvetica-inspired font was made by British visual effects company, Framestore. The font mirrors other directors’ knack of using modern design elements into their films – Wes Anderson and Stanley Kubrick’s Futura, and Woody Allen’s Windsor. The font used may also refer to the director’s European roots and design influence.
Across The Universe (2007)
The typewriter-reminiscent font used on the film is a possible reference to the film’s 1969 setting, a transitional time in word processing – from manual to digital processing. It can also be considered a proper period typography due to the film’s setting and cultural references. (See more about the use – and misuse – of period typography in movies here.)
The Royal Tenenbaums (2001)
Today’s movies are very different from the black and white, silent films of yesteryears. Now we have explosive special effects, crazy animation, and almost seizure-causing colors. But with all these present and the addition of sound-on-film tech, typography in film has truly fallen down the drain… NOT! There’s a lot of activity going on within films these days that involve typography – from badass films like Inglourious Basterds (2009) to rom-coms like Nick and Norah’s Infinite Playlist (2008), and in TV series like Mad Men.
If you’re looking for more typography in film or television you can check these type and title sequence related websites:
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