by Patrick Ilagan . September 10th, 2013
It seems that Yahoo isn’t the only who changed their logo apparently their biggest competitor which is Google did it too. Unlike Yahoo, Google did not do an extreme makeover with their logo. In fact Google just did some minor tweaking for the new Google logo and that is by taking off the bevel it has sported since 2010.
Here is a logo comparison of the new Google logo versus the old one:
(Source: Ars Technica)
The new Google logo sports a sleeker design with its flat look thus making it uniform to its design format. The flat look logo will definitely go hand in hand with Google’s design guidelines for their visual identity.
On our post about Google’s design guidelines, the company explicitly showed their love for a flat design. The guideline was spearheaded by Art Director Christopher Bettig and Senior Graphic Designer Christopher Bettig together with fellow designers Alex Griendling, Jefferson Cheng, Yan Yan and Zachary Gibson.
While most designers will be happy with the change, Google won’t be using the flat logo anytime soon. The new logo is not supposed to be released yet since the new logo was just used for the latest version of Chrome Beta for Android.
A post by The Verge about it says: “A person familiar with Google’s branding tells The Verge that this is not a replacement for the company’s traditional logo. Instead, the flatter design is used in instances where the beveled logo may not display well — such as on printed banners or other corporate use cases.” Unfortunately, the new logo was eventually pulled out about by the company where it first appeared.
As it turns out it’s not only the logo that is having a minor face-lift but the Google homepage itself. We are not sure if this is official since when we opened Google on another browser it still retains the old look (the one at the bottom). In a recent article from the lovely folks of TechCrunch, Google did try to change the navigation bar before despite the official announcement but later decided to drop the whole thing.
Google has officially announced the new update with the newer and sleeker navigation bar. According to Eddie Kessler, Google’s Tech Lead and Manager they wanted to make things seamless for their users. They will also now be using the new Google logo and will be rolling it out soon.
Do you think the new Google logo looks better than the old one? Do you think Google should really lose the bevel effect? Do tell us your thoughts at the comments below!
Patrick Jude Ilagan is a graphic designer/photographer hailing from the vast jungles of urban Manila. Always on the look out for visually appealing stuff he scours the internet and the bustling city in search of inspiration. His tools for mass creation is a Canon 500D along with a wide array of lights and lenses plus a 4 year old (but still fighting) laptop. Check out his work on Tumblr.
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