by Kevin Mark Rabida . December 5th, 2015
Marsala’s “dramatic and at the same time grounding” hue is stepping down to give way to a “persuasive yet gentle tones” that bring “feelings of respite and relaxation even in turbulent times.”
To embody what the company sees as a symbolic color snapshot in the events that take place in our culture, Pantone chose Rose Quartz (13-1520) and Serenity (15-3919).
In their company post, Executive Director Leatrice Eiseman of the Pantone Color Institute stated that consumers are welcoming colors that psychologically fulfill their desire for reassurance and security.
Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.
(via Tollens G.Gardette)
Eiseman elso emphasized the traditional perception of color and the role it plays in the blurring of gender in fashion.
This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.
The color selection gained mixed to negative reviews in the internet, however, citing the use of the two evokes “baby announcements.” I think Morticia Addams sums it all up.
What do you think of Pantone’s color selection? Comment below!
Kevin is a reader first, a writer second, and a gamer somewhere in between. When not rooting for Tyrion Lannister for the Iron Throne, he's probably writing some morbid short story. He enjoys some surreal art, clever advertising campaigns, and a warm cup of coffee while reading Murakami.