by Guest Blogger . October 9th, 2012
Advertising on outdoor billboards needs to be exciting and innovative, and adding print design to an image can be one way for a company to make sure that it stands out from the rest. Print design has featured frequently in fashion and textile advertisements, but it is now making the move into the world of outside advertising. One of the most popular trends for outdoor advertising in recent years is the print or pattern design, repeated shapes which produce an overall image. Billboards can be the ideal place to locate these prints, because large-size images can take abstract shapes well, and they can also be turned into large-scale images which really attract the attention.
One example of this is the Koleston Naturals range, which promoted their hair change products by creating a graphic image of a woman, and then cutting the hair out of the image, making it see-through. Then placed against a sky background, this allowed the colours to change from blues to reds, purples and black, demonstrating the advert and yet relying upon a very simple design.
Another design which featured print as the main background was one from the Cedars-Sinai Spine Center. The main print was that of a skeleton, focusing upon the back. This image was repeated all the way to the top of the advertisement, with only a single change, that of a drawer full of knives to represent one of the vertebras. The slogan was ‘we know how you feel’. Both these designs featured print patterns heavily in the final advertisement, but for one which focused purely upon the print and made it into the advertisement.
Jennifer is a guest blogger interested in writing articles about Outdoor Advertising and Marketing. She works along Picture This Advertising, a company that provides outdoor advertising solutions.
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