by Hoogie Espinosa . November 22nd, 2014
It’s really really annoying, and not needed at all. At least the way you’re using it. And we get it. But all the projects would be better off if done right away.
What you’re doing is killing value. Not only to the “ASAP” projects you give, but to everything else. Ever watched The Incredibles? That Disney Pixar movie about the superhero family? The most memorable line in that entire movie is this:
Catch my drift? You only deprioritize when you’re stuck in a corner, and that’s a bad habit.
And what’s worse is everyone forgets the stuff that isn’t “ASAP.” Things that aren’t as high priority but are integral for the business to move on. So then for those things to be done, we heighten their priority and then nobody knows what to do next. It spreads like a plague. And then everyone panics.
So the next time you think of slapping on that expedited sticker, think! Do you really need it now, or are you ok to wait for it next week, so that other stuff can be done meanwhile? If so, take a chill pill and sit down.
I do grown-up things to pay for my childish whimsy and rule the universe one step at a time while at it. Join me for the most fantastical, out-of-this-world adventure your trudgy 24/7 startup will never have.
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