by Arthur Piccio . October 2nd, 2015
Forget increasing conversion rates. Sometimes it can be a struggle getting someone to acknowledge you exist, let alone getting them to do what you want.
But as we discussed in a previous post, humans are far less aware than we give ourselves credit for. And as creatives and entrepreneurs, we need to understand how we can make this all work in our favor.
Robert Beno Cialdi, the Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University, lists down six key factors necessary for persuasion.
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Arthur Piccio manages YouTheEntrepreneur and has managed content for major players in the online printing industry. He was previously BizSugar's contributor of the week. His work has appeared multiple times on The New York Times' You're the Boss Small Business Blog. He enjoys guitar maintenance and reading up on history and psychology in his spare time.
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