by Art Piccio . May 29th, 2014
We previously stated that the BP logo was created as a reaction to the Deepwater Horizon Spill, when in fact it existed beforehand. We’ve rectified this error.
Logos are probably one of the most overlooked elements of a business. As someone who still works in the print industry, it’s fair to say that it’s not every day that you see a logo that actually works to capture what a specific business is all about.
Logo and trademark design can be almost ridiculously expensive. Other times, it can be surprisingly cheap. The reasons for this aren’t always as clear-cut as “advertising companies charge way too freaking much.”
It’s NEVER that simple.
A lot of the time, logo design is just part of an overall marketing package and is hard to divorce from everything else. Other times, groups might commission logos and leave the designer out of the marketing efforts. Other times, they might do everything in-house.
Here’s the skinny on how much different ventures spent on specific bits of logo and trademark design.
The 1951 equivalent of €1,600 euros and two bottles of whiskey.
$660,000 – $800,000 (2010)
Dmitry Chernyshenko, head of the Sochi Organizing Committee declined to name a specific price, only saying “It was less than in London”.
All logos and trademarks are properties of their respective brands and parent companies.
Comments? Insights? We’d love to hear from you!
Arthur Piccio manages YouTheEntrepreneur and has managed content for major players in the online printing industry. He was previously BizSugar's contributor of the week. His work has appeared multiple times on The New York Times' You're the Boss Small Business Blog. He enjoys guitar maintenance and reading up on history and psychology in his spare time.
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