Biz Features

Black Friday vs. Cyber Monday on Social Media [Infographic]

by . November 25th, 2014

Which social media basket should we put our promotional eggs in?

The answer of course, depends on your market and industry. Different goods and services are in demand on each of these behemoth shopping events. But many entreps don’t realize that the differences are big enough to matter and could mean the difference between breaking even, turning a profit, or going bust altogether.

Add This came up with this Black Friday vs. Cyber Monday infographic using data from their proprietary content platform. While it’s no Google Analytics, it does seem believable. What do you think? Does it match your experiences last yer?
addthis-black-friday-cyber-monday-2014-infographic

 

Observations

  • Pinterest seems to be a major predictor of what’s hot this holiday season.
  • If you don’t have a Pinterest account, make one. You’ll be too late to capitalize it for this Black Friday and Cyber Monday, but you just might make enough of a dent by Christmas.
  • Twitter seems to be far less popular than other social media sites for promoting Black Friday and Cyber Monday deals.
  • Cyber Monday does not necessarily mean a better time for electronic sales online – at least not compared to Black Friday.
  • Walmart, despite being constantly vilified, can engage its customers like no one else – thanks mostly to the size of their discounts.

Image credit:  Lester Public Library via photopin cc

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