Biz Features

Deconstructing Successful Logos [Infographic]

by . August 20th, 2015

Why are are some logos better than others?

E-learning site Udemy, using data from marketers from Frac.tl, posted this infographic on Imgur. It gives a fair idea of what makes many logos work. But it probably won’t give you the ingredients to the secret sauce that makes them immortal.

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 Source

Find the complete study and more specific figures here.


 Things you should know:


  • Never go with a design idea just because it’s popular.
  • One thing about color you should think about when making logos is that you don’t want the design to be too dependent on them. Why? You might eventually need a variant that remains identifiable in black and white or with a one-color printer.
  • A-B testing is one of the more effective ways to test if a logo is better.
  • One interesting point the infographic makes is that mobile device displays have spurred a change in logos to favor flat design. Take the small visual changes Microsoft made with Window 10.
  • Would it make sense to use differing logos depending on the situation? You decide.
  • What is considered “good design” is culture-specific, not just in terms of what country a design is to be used in, but also the zeitgeist and the specific subculture and demographic you plan on targeting.
  • Design by committee leads to safe, agreeable, often forgettable and bland designs.
  • The infographic used a geometric typeface– we suppose to make it seem more “objective” and “clear”.

 


What other logo tips can you share? Comment below!


 

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