Biz Features

Is Your Business Missing Out On The Tablet Trend?

by . October 2nd, 2012

Stanley Kubrick envisioned tablet computers on his screen adaptation of Arthur C. Clarke's 2001: A Space Odyssey
2001: A Space Odyssey(1968), MGM; Warner Bros. 
Tablet computing has been around for decades before the iPad. But it’s only in the years since the first iPad was released that tablets have been taken seriously as a viable mobile computing platform. Yeah, I’m kind of annoyed that I had to type out “iPad” thrice in this paragraph – but the fact of the matter is, it’s not impossible that it will become a genericized brand name in the vein of other Apple products such as the iPod.

Because iPads and other tablet devices have become such a fast growing segment of the mobile computing market, there’s a definite interest in finding out just how differently these users behave- and if this behavior could translate into decent e-Commerce opportunities.

A lot of us were surprised at how different regular tablet users were.  Take a look at this infographic from Miva Merchant:

Implication: if your company’s e-Commerce site is hard to navigate or isn’t optimized for tablet users, you are definitely missing out on something.

But context always matters. In our case for example, we might not sell that many large format prints like posters or wall decals through tablets because of the physical limitations of the format, but business cards predictably follow the same trends.

How do you feel tablet computing affects YOUR business?


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