by Arthur Piccio . October 17th, 2012
How much do you think communication mediums affect the way we think of things? Does a well-made official letterhead, sign, or business card really make that much of a difference?
If you decide to take it seriously, then great- you’re the rare type who sees past these things and sees what’s really important. I guess. Way to make the rest of us feel bad. Jerk.
Seriously though, many would argue that the message is more important – it you received a death threat instead of a resume, for instance, it’s doubtful you’d treat it so callously.
But that’s not the point – the fact remains that unless the message is of a life-changing (or life-ending) consequence, something written on a paper napkin would not be as well received as something printed on say, 14pt. card stock with a matte finish.
And if you got a death threat printed on that, then someone must really want you dead.
But of course, it does make a difference. Even if someone never bothers to look you up in the immediate future, at the very least you won’t have made a negative impression.
Look at any billion dollar brand, and I will guarantee close to 100% of the people in charge it will have professionally-made personalized letterheads and business cards. You will probably be better off with generic supplies than with custom made ones that reflect poorly on you.
You just don’t win anyone over that way. Not customers, and certainly not anyone worth dating. You don’t find anyone who isn’t totally insane quibbling over the price of toothpaste after all.
Be honest with yourself – it’s unlikely you’ll always have the most insightful things to say. But it’s always possible to have an interesting way to says it.
Arthur Piccio manages YouTheEntrepreneur and has managed content for major players in the online printing industry. He was previously BizSugar's contributor of the week. His work has appeared multiple times on The New York Times' You're the Boss Small Business Blog. He enjoys guitar maintenance and reading up on history and psychology in his spare time.