by Hoogie Espinosa . August 1st, 2014
Here’s a summary of Kickstarter advice to help you make sure that your campaign works.
Always remember that at its core, a Kickstarter campaign is a social thing. Even if you’re really shy, it’s important to know that the creator of the campaign is devoted enough to hang out with the people that support it. Plus, people would rather donate to a friend than a douchebag. And I’m not talking about saying hello and thank you. Get to know them a bit. Try to remember the date of Bob’s daughter’s recital if you can. Send personal messages rather than mass-emails.
It’s gonna be really difficult if nobody knows about your project. Utilise social media sites. If you don’t have a good following, try ones where people get an equal chance at virality. Reddit and similar sites have channels that were made for anything and everything. Even Kickstarter. (shoutout to /r/entrepreneur and /r/startups) Other than that, you could search for the online communities for your topic.
A good way for your Kickstarter to get buzz on day 1 is to get buzz on day -1. Makes sense. There’s a bigger chance for people to gather to you if they know that you care enough for your project to get out there that you care for the Kickstarter campaign. Go out there, tease a bit. Just make sure people know something is coming up and that it’s big.
While we’re on the subject of prizes, don’t be lame. Everyone’s got a mug, a magnet, a notebook, a t-shirt. You know. The stuff you get at one of those boring meetups. Be surprising and stand out. They don’t even have to be that valuable. They can be stupid, as long as they catch attention.
If you think Kickstarter is some easy money tree you can leave alone, think again. Kickstarter is a strategy game in itself. You have to know what you’re doing before, during, and after the campaign. Know what makes you special. Maybe surprises towards your community during certain days or if you passed a certain figure. Your audience as well as your staff is your orchestra, and you have to know how to get that symphony out.
Part of knowing your audience is knowing how much would be willing to pay for a project like yours. Don’t set a picture book about pocket lint at millions of dollars. You’re never going to get funded. Depending on your project, $10,000 seems to be a popular choice at Kickstarter. Remember that this is just to help you start your project, not keep you alive for the next decade. Same thing with stretch goals. Don’t go promising reincarnation and time travel if you can’t do it.
A cool trick noted by Tim Ferris is to save images of similar Kickstarter projects, then dragging them to Google Images. This will show you webpages that have posted these photos and have probably talked about the product in question. Once you know the blogs most likely to talk good things about your campaign, find out who has a good reach. A blog with a good probable reach is not always the biggest one. Check traffic at Compete.com, and create a team of elite blogs that will get your name out there. And make friends with them. Not only can they get publicity for your campaign, but also your product when it’s available. These guys can also be a great source of referrals and information.
If you have more advice, tell us with the comment box below.
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