by Arthur Piccio . December 2nd, 2014
In an ideal world, all things would be judged on their merits. In the real world however, making a better book cover involves hundreds of billions of dollars invested in marketing because no one has the time to objectively judge the merits of every single little item that comes our way.
Even stranger, the way a product is packaged can to most of us at least, be part of its overall merits – whether we admit it or not. And the weird thing is, this perception is partly cultural.
MS Packaging sent us this neat little infographic detailing The Impact of Packaging and how different people react to it.
What other Packaging ideas can you share? Comment below!
Arthur Piccio manages YouTheEntrepreneur and has managed content for major players in the online printing industry. He was previously BizSugar's contributor of the week. His work has appeared multiple times on The New York Times' You're the Boss Small Business Blog. He enjoys guitar maintenance and reading up on history and psychology in his spare time.