by Kevin Mark Rabida . January 30th, 2016
Nikon Singapore posted an announcement on its Facebook page congratulating photographer Chay Yu Wei on his perfectly-timed photograph in Chinatown.
But the photograph was not a perfect shot after all.
Photographers were quick to call out the photographer on his use (and a botched use at that) of photo editing software to create the shot. Using a simple levels adjustment, one of the photographers provided clear evidence of Photoshop being used to cheat the giveaway.
Hilarity ensued when photographers joined in and edited the pictures themselves, complete with witty and sarcastic comments.
Check out some of their creations below. Click the images for a larger view.
For their part, Nikon Singapore seemed to join in on the fun and commented on some of the parody photos in their post. They also released a statement on the matter and promised to review the rules of their giveaway.
NikonCaptures is a casual photography contest that focuses not on the devices or props you use, but on the imagination and creativity that each photographer exudes while capturing and sharing their images. We have taken in every feedback received, and we sincerely apologise for the oversight on our part. We are now in the process of carefully revisiting the contest’s rules and regulations, for the benefit of all our current NikonCaptures members. We will update everyone of the contest rules once we have revisited all of them.
At the same time, we welcome the funny and witty entries being shared in response to our recently awarded image. It’s with joy that we acknowledge that the global photography and image community is alive and thriving. We thank you for the numerous spontaneous contributions and encourage everyone to keep the imagination alive.
Visit the Nikon Singapore thread here.
How would you rate Nikon’s response? Comment below!
Kevin is a reader first, a writer second, and a gamer somewhere in between. When not rooting for Tyrion Lannister for the Iron Throne, he's probably writing some morbid short story. He enjoys some surreal art, clever advertising campaigns, and a warm cup of coffee while reading Murakami.