Ok, my thoughts... I like the different style used for the impression of spectacles and eyes but I feel it may be the wrong font and layout for the name. The style and color suggests this is targeting a more feminine and elegant market and maybe a more thin and stylish font might work with the art better in my opinion.
I agree with Neitman. The style of representation of the spectacles is interesting and unique, but unless the target market of that shop is women, you should probably adjust the colors and font.
Hmm... Thanks for the review ... I'll come up with 2nd ver very soon ...
If you do not get the logo right the first time, don't worry - logo design takes a lot of time and effort. If you're designing for a client, it is normal to go through as many variations as possible before they are satisfied. A logo should be the personification of your company identity.
I would also simplify it. Too much is happening around the eyes part. And is there a reason for the spectacles looking more like a heart? Reminds me a bit of this dating site: http://www.lavalife.com.au/
The spectacles remind me of fish for some reason ... The gray background behind the eyes ends abruptly and seems as if it was a clip art quickly pasted in. Like Neitman said, the font should be better suited to something more elegant.
Hmm..first of all, the concept of the logo must always be anchored with the type of industry the business is in. I agree with Dean regarding the use of thinner and much elegant font for the design especially when you are targeting the feminine market. For me it's a nice and unique creation. It's just that aside from the font, I think it would be better if the last stroke of the spectacles coincide with the word "shop" not "spec" since the color of the graphic is white. Another thing that bothers me is the grey rectangular background for the eyes.