I would think photoshop would be the best option in my opinion.
how would i do this in photoshop?
Create a pattern of those diagonal lines and save it as a pattern in Photoshop. Create your type and duplicate the type layer so you have 2 of the same. Set the layer FX pattern fill to the pattern with that diagonal lines on the bottom one and move that back layer to offset it from the top. Adjust the scale of the pattern to your liking. Then apply a stroke to the top text layer that is same color as background. If background isn't solid color or is a texture like above.... you will have to rasterize the diagonal line layer and create then turn the pattern FX into its own layer by right clicking on the layer style and telling it to "create layer". To create the negative space between the lines and the top type layer, again duplicate the top type layer and move it slightly to left and down but not as much as the pattern layer. Use that layer to mask the pattern layer below to get the ghosted negative space knocked out.
I think I did it wrong, is there a way you could do this in photoshop and send a screen capture?
I think Illustrator would be the correct tool to create these diagonal lines.
As with photoshop - it's all raster (except some circumstances but won't get into that). And raster items can't be scaled, say from a business card size to a letterhead size to a billboard size.
Type the text.
Duplicate the text
Move Duplicate to Layer Beneath
Hide Top Layer (for now)
On the Bottom Layer
Draw 1 line Horizontally across the artboard - and choose a thin stroke (you'll see why)
Use ALT (OPT) And Drag the Line a bit away from the original line.
CTRL (CMD) D to Step and Repeat
Select All the Lines and Group Them
Send them to the Back
Select All and Press CTL (CMD) 7
Unhide the top layer
Position to suit
Alter the Stroke colour and weight to suit the design (perhaps add a thin White Stroke to the Top Layer "Horns"
Of course this is only quickly done - but with some practice you could make it perfect :)
You'll also notice that both layers are LIVE text - so you can easily change the wording too. Simply type both words into both layers. :)
Would you mind doing a little tutorial for the tutorial section of the forum?
Maybe it could be useful for other members later?
If you don't have time for it, let me know that i'll do something based on your post and submit it (with credit to you).
I'll take a look at the format other tutorials are done in and see if I can create one. I don't have a lot of time - but if you want to go ahead please do so.
There's a lot of ways to get this effect, I found this one the easiest to explain.