by Patrick Ilagan . March 6th, 2013
Creative advertising ideas is not just about having which advertisement is the boldest, loudest and eye-popping visual effects. Sometimes for an advertisement to be creative it has to step out of the norms and push boundaries. Before the modern times the most creative an advertisement can get is by employing the use of witty words and entertaining images in order to catch people’s attention.
Havas Worldwide advertising agency was tasked to create a campaign that would help launch a donation campaign. This campaign spearheaded by FiftyFifty is to help the homeless and to educate the people of how it is like to be homeless and sleep in the icy streets of Germany. What Havas Worldwide did is they turned down the heating system of the UFA Cinema Center in Dusseldorf . They handed out blankets with QR codes printed on them to the audience while showing a live video with the homeless being interviewed on what is happening on the theater.
FinalFantasy and MetalGear are celebrating its 25 years of awesome gaming experience. Using the idea of Bento which is a traditional Japanesed boxed lunch, Hakuhodo Tokyo made a stunningly accurate replicas of in game characters using edible ingredients to make the “Character Bento”. The agency asked the fans of the game on who are the most lovable characters of the two great games on social media site. The Character Bento is given as a surprise gift and as sign of gratitude to the makers of FinalFantasy and MetalGear.
Being stuck inside the cubicle or being tied down in front of the computer all day can be exhausting and escaping once in awhile is the only solution. This is what Land Rover’s newest campaign is all about. By sending out batches of 800 pieces a specially designed ESC key replacement to remind people working in the office that there is away to escape the daily grind of work. These special keys are sent out to prospective customers inviting them to test drive the latest Land Rover LR4 as an escape. The campaign was so successful that the sign-ups for the test drives increased by 208% percent.
Harnessing the power of CGI, AMV BBDO brought the charming Audrey Hepburn back on screen. The lovely actress stared in the newest TV Spot for chocolate maker Galaxy. Fans of Audrey Hepburn are delighted to see their favorite actress back on screen again creating an online buzz in Twitter. Despite the overwhelming support for the ad there still those who find the ad to be of bad taste but despite the on-going online debate, we here at YTD thinks that this advertisement of Galaxy made a really good use of CGI technology.
Last week we featured David Neevel’s quirky machine used to take out the cream of the Oreo cookie. This time David isn’t the only one working on clandestine projects in order to build a contraption to pick out parts of the Oreo cookie. Meet Barry Kudrowitz and Bill Fienup, Fienup likes cream while Kudrowitz loves the cookie part. Together they built a machine that separates the cream and the cookie parts for their satisfaction. This is the 2nd installment of Oreo’s Cookie vs. Cream web film campaign made by Wieden + Kennedy Portland.
Patrick Jude Ilagan is a graphic designer/photographer hailing from the vast jungles of urban Manila. Always on the look out for visually appealing stuff he scours the internet and the bustling city in search of inspiration. His tools for mass creation is a Canon 500D along with a wide array of lights and lenses plus a 4 year old (but still fighting) laptop. Check out his work on Tumblr.
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