by Patrick Ilagan . June 22nd, 2013
For this edition of Creative Advertising Ideas we are going to list down the winners of this year’s Cannes Lions. For those who don’t know what the Cannes Lions is, just think of it as the Oscars of Advertising. With so many entries coming in from agencies around the world, getting a Cannes Lion award is one of the biggest and most prestigious award a advertising practitioner and agency could ever hope for. The festival started last Sunday (June 16) and will be concluded this Saturday (June 22).
Before we start our list we here at You the Designer would like to commend the people behind of each entry for this year’s Cannes Lions because having a work shortlisted in such a prestigious event is no small feat.
Brazil is known to have the most passionate fans and Sport Club Recife is known to have the biggest and most loyal fans. Even to the point of from birth to death. This is why Ogilvy Brazil created the Immortal Fans, the campaign aims to promote organ donation which is a touchy topic in Brazil. The emotional tug of Immortal Fans help increase organ donation by a record breaking 54%!
Looks like Oreo has becoming a staple feature in Creative Advertising Ideas. To celebrate Oreo’s 100th birthday they created the campaign Oreo Daily Twist. Everyday a team will scour the internet to find something relevant and create a different twist using Oreos as their main visual for 100 days.
For those who would like to see the complete lists of winners and short-listed entries just click this link. Once again we here in You the Designer would like to congratulate each and every designer, artists and ad agency that won and was short-listed in the festival.
Which of the 5 advertisements do you guys like the most? Why don’t you tell us at the comments! We would like to hear your thoughts so go ahead and fire away!
See you guys again for next week’s Creative Advertising Ideas but before we let you go do check us out in Facebook, Twitter, Pinterest and Google+ also do not forget to subscribe to our newsletter to get the latest news in anything and everything awesome in the design world!
Patrick Jude Ilagan is a graphic designer/photographer hailing from the vast jungles of urban Manila. Always on the look out for visually appealing stuff he scours the internet and the bustling city in search of inspiration. His tools for mass creation is a Canon 500D along with a wide array of lights and lenses plus a 4 year old (but still fighting) laptop. Check out his work on Tumblr.