Inspiration

Creative Advertising Ideas — 013

by . July 27th, 2013

It’s time to cap off the week with some creative advertising ideas! This week we are going to go simple and subtle!

Advertisements doesn’t always have to be flashy in order to deliver a message, sometimes they have to be a bit muted in order to create impact to the viewer.


 

Staedtler
Print

A simple change in detail can go in so many ways. For example, in photography, cropping off some parts can change the whole story of the photograph. That is what the newest ad of Staedtler did but instead of cropping they decided to change the colors instead by juxtaposing 3 illustrations with different colors with 3 different outcomes.

Creative Advertising Ideas

 

You might like: 56 Minimalist Print Advertisements That’ll Make you Think

 


 

IBDD
Outdoor

IBDD who is also known as Brazilian Institute of the Rights of People with Disability is advocating for a better accessibility for the handicapped in Brazil. Their idea to make the general public aware is by sticking up crooked posters with the copy: “Simple solutions can improve the lives of many people”. Their aim is when a person fixes the poster it highly emphasizes the idea that a simple way can make a big difference.

Creative Advertising Ideas

 

You might like: A Collection of Awesome Vector Film Posters

 


 

Pacific Blue Cross
Outdoor

Cheeky and well placed, that is what this ad of Pacific Blue Cross, a Canadian health provider, did. To remind Canadians the chance to get a good health coverage before crossing over, they replicate road signs and placing it in the US-Canada borders. Apart from poking fun at the expensive US health care, replicating road signs and placing it near the borders made this ad really hilarious and effective.

 

Creative Advertising Ideas

 

You might like: 11 Creative Outdoor Advertisement Designs

 


 

Brax
Print

Changing the perspective to present a different view is one of the most common thing done in art direction. Sometimes a simple zoom in can make a boring product interesting. One example is this the new ad of Brax. The series of print ads show a macro view of the sponge. Witty and highly amusing. Y&R definitely hit this one well.

 

Creative Advertising Ideas

 

You might like: 20+ Brochure Design Examples: Ideas for your Print Projects

 


 

Right2Water.eu
Outdoor

To emphasize their call for better water sanitation, right2water.eu combined the images of a droplet of water and the interior view of the throat to show the act of shouting out loud. This ad is not only graphically minimalist in style but as well as in delivering their message.

 

Creative Advertising Ideas

 

You might like: The Minimalist Art of Pictograms

 

Which advertisement is your favorite? Let us know in the comments below!

 

ABOUT THE AUTHOR:

Patrick Jude Ilagan is a graphic designer/photographer hailing from the vast jungles of urban Manila. Always on the look out for visually appealing stuff he scours the internet and the bustling city in search of inspiration. His tools for mass creation is a Canon 500D along with a wide array of lights and lenses plus a 4 year old (but still fighting) laptop. Check out his work on Tumblr.

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