by Patrick Ilagan . August 11th, 2013
For this week’s edition of Creative Advertising Ideas we are going to talk about red lights for Andrey Lobov, personalized billboards of Coca-cola, afterimages of Missing Children Europe and Hollywood mutants!
Andrey Lobov Studio
Saatchi & Saatchi created these amazing direct marketing tools for Andrey Lobov. In order to promote his work, Saatich & Saatchi created these amazing materials wherein the copy is only readable when red light passes through it. A similar style was done by Stefan Sagmeister in his book entitled: Made You Look
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In this day and age people like customizing and personalizing things to their whim. In order to give better connect with their consumers, Coca-cola Israel launched their customized bottles campaign last May. Following with the customized bottle idea, Coca-cola took it up a notch and created a customized billboard.
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Missing Children Europe
Missing Children Europe is an organization dedicated to work against child disappearance and sexual exploitation in all of its forms. They made use of a simple poster wherein they included an afterimage to create a memorable experience with the ad.
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X-Men: Days of Future Past
After the successful The Wolverine, Marvel is not yet done with us. They recently launched a website to introduce the newest nemesis of the X-Men franchise. The website Trask Industries feels and looks like a real medical website until one checks the about page. Unsuspecting people especially those who don’t have any idea who Trask is will most likely get fooled on their first visit because of how serious the tone of the website has.
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That concludes this week’s edition of Creative Advertising Ideas! Tune in next week to get your dose of awesome advertising. Do tell us what do you guys think at the comments below!
Patrick Jude Ilagan is a graphic designer/photographer hailing from the vast jungles of urban Manila. Always on the look out for visually appealing stuff he scours the internet and the bustling city in search of inspiration. His tools for mass creation is a Canon 500D along with a wide array of lights and lenses plus a 4 year old (but still fighting) laptop. Check out his work on Tumblr.
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