by YouTheDesigner . September 16th, 2013
Helvetica, the most used sans-serif typeface is a designer’s favorite. The award-winning typeface has versions for numerous alphabets/scripts and a popular choice for commercial wordmarks. No wonder it has been immortalized by using it in various creative projects and designs and even a movie was made out of it. With the neutral theme and flexibility of the font, it can be used in almost all projects involving typography. But can you imagine it as a hotel brand?
Design student from New York, Albert Son has created an amazing branding for a re-imagined hotel based from Helvetica typeface. The personal project explores the flexibility of the popular font when applied as the main element for packaging and branding a hotel. Helvetica Hotel features the smart use of the font in different print materials, products and even the interiors. Imagine a shirt, wall clock, couch, perfume and bags branded in the “Helvetica” way. Albert says:
The idea of the branding is to create a hotel that is not only a young, fun and easy place to stay and relax, but also a up-to-date and trendy landmark that could sell cultures and lifestyles of the typeface Helvetica. Essential themes of the branding is based on the attributes of the typeface, which is neutral, clean, simple.
Scroll down below to see the amusing result of branding Helvetica Hotel.
SEE ALSO: Three Typography Films You Need to Watch
Check out Albert Son’s Behance portfolio for more of his works.
What do you think about Albert’s take on branding a hotel the “Helvetica” way? Tell us your thoughts by commenting below.
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