Inspiration

You! Be Inspired! #0009 – Branding and Package Design Special

by . June 14th, 2012

Since we’re making a series of logo design posts this month, we’ve decided to have succeeding You! Be Inspired posts focus on branding-related graphic design – from business cards and letterheads, to product labels and packaging. Also, I’ll be featuring some typefaces that can be used (or not, depending on your preferences) for branding, logo design, and any other design project you are handling.
Munan Typeface by Anton Pearson

I’ve always been impressed by standalone typographic logos. I mean, look at BBC, Nat Geo, Coca Cola, and Nintendo. They are probably some of the most recognized brands in their respective industries. Looking closely at these logos, you’ll notice that the companies (with the exception of Coke) use sans serif fonts on their logos. Now here’s a pretty and modern typeface made by Anton Pearson, the Munan Type. It’s a sans serif typeface that’s been created to mirror the contrasting ideas that swim in our head, with its distinct geometry of Os compared to other letters.

Munan Type Specimen 01 by Anton Pearson via YouTheDesigner.com
 

Munan Type Specimen 02 by Anton Pearson via YouTheDesigner.com
 

Munan Type Specimen 03 by Anton Pearson via YouTheDesigner.com
 

Munan Type Specimen 04 by Anton Pearson via YouTheDesigner.com

Japanese Typography by Josh Jaques

Here’s another unique typeface – the Japanese Typography by Josh Jaques. This typeface was created to accommodate a simple booklet that serves as a “How to” read Japanese characters for beginners. The overall look of the type has that feeling of the Matrix digital rain (you know, those stuff that’s on the intro of all the Matrix films). Also, I think this’d look good as a branding typeface for a sushi bar somewhere.

Japanese Type Specimen 01 by Josh Jaques via YouTheDesigner.com
 

Japanese Type Specimen 02 by Josh Jaques via YouTheDesigner.com
 

Japanese Type Booklet 01 by Josh Jaques via YouTheDesigner.com
 

Japanese Type Poster 01 by Josh Jaques via YouTheDesigner.com

Incessant Shoe – Branding and Packaging by Jinah Lee

A few things that designers today are concerned about is the continuous degradation of our green earth. That’s why environmental groups brought out a call-to-action to bring together and challenge the greatest thinking minds in the world. Guess what they came up with? YEP, Green design. Now, many designers and artists have answered the clarion call and are doing their best to make everything they create sustainable. Here’s an interesting packaging design from Jinah Lee, a shoe box packaging design for Incessant – complete with everything, from shoebox-cum-stand to manual-cum-shoe-freshener – that’s, from shoebox to manual, sustainable.

Incessant Shoes Packaging 01 by Jinah Lee via YouTheDesigner.com
 

Incessant Shoes Packaging 02 by Jinah Lee via YouTheDesigner.com
 

Incessant Shoes Packaging 03 by Jinah Lee via YouTheDesigner.com
 

Incessant Shoes Packaging 04 by Jinah Lee via YouTheDesigner.com

SHOP Visual Identity, Web Design, and Packaging by Line Otto

Now, let’s talk about branding for a company in a specific industry – the bicycle industry. Even though this design sample was just made for a school assignment (as specified by portfolio owner, Line Otto), it’s already as good as the industry standard. When you’ve got a branding project wherein you have to design everything from website to packaging, you need to be consistent all the way. Check out what Line Otto did with Bike Shop:

BIKE SHOP Branding Strategy - Business Cards by Line Otto via YouTheDesigner.com
 

BIKE SHOP Branding Strategy - Official Receipt by Line Otto via YouTheDesigner.com
 

BIKE SHOP Branding Strategy - Packaging Design by Line Otto via YouTheDesigner.com
 

BIKE SHOP Branding Strategy by Line Otto via YouTheDesigner.com

Emotional Remedies – Branding and Packaging by Beatrice Menis

Branding involves a certain level of know-how in applying it to different media. Beatrice Menis, Emotional Remedies’ branding and packaging designer, knew just what to do with the feel good project that she’s handling. This project involves heartaches, which everyone probably experienced, and the remedies to it. Emotional Remedies’ packaging aim was to let the consumer know that the product they are holding is a remedy to their ailing heart. She even came up with a project on how to get her target audience’s attention – check out the video below:

 

Emotional Remedy Packaging Design 02 by Beatrice Menis via YouTheDesigner.com
 

Emotional Remedy Packaging Design 02 by Beatrice Menis via YouTheDesigner.com
 

Emotional Remedy Packaging Design 03 by Beatrice Menis via YouTheDesigner.com

Grad. Project: Packages by Marcela Silva

One of the many things that you need to study about in creating an identity and incorporating it into a brand is your client’s target market. In her Grad. Project, Marcela Silva made a packaging design based on Japanese culture. The design was somewhat borrowed from similar Japanese packaging design, but is appropriate considering her target market to be around 3 to 6 years old. Frogs, kittens, and pandas are of ideal cuteness to get your 3 year olds (and those who are young at heart, too) grabbing these snacks. You can check more of her works on her her website — Pixella.

Packaging Design Project 01 by Marcela Silva via YouTheDesigner.com
 

Packaging Design Project 02 by Marcela Silva via YouTheDesigner.com
 

Packaging Design Project 03 by Marcela Silva via YouTheDesigner.com

ORIGAMI – Identity by Mohammed Mirza

An effective logo can be judged by how it can be applied to different media. In creating a logo and brand strategy, the designer must make the logo flexible and adaptable. Since logos are always present in almost all marketing campaigns – from billboards, packaging, and even to promo shirts – the designer must consider all the media available to the marketing side of things and think of how he can apply his design to these media. Here’s a sample – Mohammed Mirza’s Origami project:

Origami Branding Strategy 05 by Mohhamed Mirza via YouTheDesigner.com
 

Origami Branding Strategy 04 by Mohhamed Mirza via YouTheDesigner.com
 

Origami Branding Strategy 03 by Mohhamed Mirza via YouTheDesigner.com
 

Origami Branding Strategy 02 by Mohhamed Mirza via YouTheDesigner.com
 

Origami Branding Strategy 01 by Mohhamed Mirza via YouTheDesigner.com

There you have it! Make sure to watch for this week’s Logo Design article. If you’ve got something crazy yet amazing idea, make sure to hit us up through Facebook or Twitter.

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ABOUT THE AUTHOR:

A Procrastinator Extraordinaire. Hopes to become a professor someday, somewhere. An avid fan of music, film, and books. Sidelines as a creative adviser for friends and friends of friends. Hopes to win an award through a film, which up until now is still in his head.

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