by Arthur Piccio . December 1st, 2014
If you haven’t thought your holiday campaigns through yet, you might already be too late. With only a few weeks until the holidays kick in, you’ll have barely enough time to prepare.
The answers will be different depending on the nature of your business. And this is all on top of the fact that once your business grows bigger, it becomes a community itself too!
While arguments can be made for businesses not being active in communities they are a part of, it’s exactly this kind of participation that adds a human element to your business. The holidays are not just an excuse to slap on a superficial veneer of holiday fun to get more receipts.
All these points are infinitely arguable, and if you’ve read this far, you’ve probably made your mind up about the role your business should take. But in our experience, occasional activities that address community concerns do pay off, often in unexpected ways.
It should be all about the community. It should be all about us.
photo credit: zen via photopin cc, epSos.de via photopin cc, asenat29 via photopin cc
Arthur Piccio manages YouTheEntrepreneur and has managed content for major players in the online printing industry. He was previously BizSugar's contributor of the week. His work has appeared multiple times on The New York Times' You're the Boss Small Business Blog. He enjoys guitar maintenance and reading up on history and psychology in his spare time.
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