by Hoogie Espinosa . November 11th, 2014
I detest the word startup because it makes people feel way more special than they really are. It makes people feel that just because their business is so young, they can forget that they haven’t made an ounce of profit within the year. It makes people feel that they can postpone all the legal processes until their business is no longer a startup.
Have you ever been to one of those shared office spaces? Where startups would gather and just share this false sense of doing everything to be everything when all there is is staying as nothing? Where they would boast on how they met an investor or launched a product. Those are the standards, not the exceptions.
“Startup” is a dirty word. It’s as if my wife gave birth and I’d throw the child off a cliff and everything would be ok.
I am a romantic. Read my author tag. I make money to run around cities and roll down hills, and yet I find this behaviour really disturbing.
I don’t like the word “entrepreneur” because it’s intimidating, outdated, and makes a snooty members-only club. Funny that I write for a blog that tells people to identify as such. But that’s the English language for you.
In ReWork, Jason Fried mentions the term “starter.” I love that. It’s free, exciting, and available. It sounds like a title that can be given to that kid selling lemonade, or that Youtuber who just decided to put ads on all their videos. It sounds like it means something. Like it has purpose.
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