Why Do We Design Brands?
Because, inherently, you like to solve problems.
Perhaps because we refuse to yield to those who say it can’t be done.
Because we believe that progress is required.
o In our towns.
o In our schools.
o In Tanzania’s largest companies.
o In small and medium businesses.
o In government.
o In the arts.
In other cases, we’ll follow the lead of...
o A Visionary designing an inventive new product,
o A CEO designing a new company,
o a Mayor designing a new downtown,
o a Government official designing a clearer ballot,
o an Eco-environmentalist designing a better way to transport people,
o a Teacher designing a better way to learn math,
o a Not-for-profit designing a better process for funding meaningful works.
EVERYTHING IS DESIGN, EVERYTHING