designed by Zeina Shaaban and Alaa Kabalan
photography by Alaa Kabalan
This is for a competition we applied to for a local brand Gardenia Grain D'or. The task was to design a billboard that would advertise their products while respecting their brand identity.
The idea is simple, working on the pun between Gardenia the flower, Gardenia the product, and their common trait of having an appeasing smell. We ended up with this slogan "ريحتها مزينة البيت".
Unfortunately, none of the competitors managed to adhere to what the client was aspiring to, so the competition was suspended without declaring a winner.
you can find original post here: http://www.alaakabalan.com/2012/03/gardenia.html