Logo design is a bit tricky matter as it involves a fair amount of small factors and all of them are necessary in order to form a perfect logo. When creating a logo, we need to convey our brand in the best possible way and at the same time we need to control that is does not use too much space. This is one of the most important challenges for us, designers. Only following certain rules can guarantee the best impact and success. Please find below 7 important factors we need to consider when creating a perfect logo.
The best way of starting a logo design is to make a research that involves searching information regarding a company or a product we will create a logo for. We cannot rush the things by starting putting graphics together from the first minute of the project as it can only make things worse. We need to find out what symbols represent the company, what colours the company uses, what type of industry they are in and where do they want to be in the future, what are the business goals and targets, etc. We need to search for all of these questions and the more we know at the beginning the better chances our logo will be accepted by the company and that the brand will grow stronger and bigger.....
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