Corporate identity is your first impression that people get while listening, watching or reading anything about you. Development of strong and positive identity is one of the most vital and equally complex jobs. Therefore, companies are investing heavily in the development and management of online presence. In the following, we are not only sharing few important elements of your online presence but also sharing some of the most useful professional suggestions.
#1: Official Websites:
In this digital era, we cannot live without a website, as majority of the customers tend to use internet for finding answer to their needs. However, every website is not as effective as it should be. For example, we are habitual of spending lavishly on making the page fancy and attractive for users, totally forgetting what a search engine requires. Only a search engine friendly website can attract traffic and bring business to you.
To make a successful an effective website, you need to consult some reliable provider of web development services, which could design a search engine friendly website. Adding Java plug in, flash or images may sound fantastic from perspective of outlook but these can increase a website’s load time and resultantly kill its traffic. A company website should provide dynamic and comprehensive information about the firm, its services, work process and customer services. If the content is outdated or the website is poorly maintained, your online reputation can be tarnished and competitors can exploit this weakness. Build a creative, good looking and search engine friendly website for a positive word of mouth about you.
#2: Corporate Logos
Commercial logos are an important part of online as well as offline identity. For example, they are on your letter-pad, order delivery boxes and other published material. Logos are vital for your unique and different identity over the web as well. They help your clients differentiate your from rest of service providers. Few companies do not pay attention to creation of logos for their presence. It is strongly advised that you design a logo for the better and web presence. Logo designing companies, professional consultants or some individual graphic designer can be hired to get a better company logo. Bear in mind, your online and offline logo should be same otherwise it will create confusion.
#3: Fan Pages:
We are living in the age of social networking and social media marketing. People are using social media for personal as well as commercial purposes.
Particularly Facebook is quite a popular site with over 92% adults in America having an account on it. Additionally, Google Plus, LinkedIn and Twitter are also few important social sites. Fanpages on social networks are an important reputation management tool, where individuals/companies share their official insight on various issues, advertise and also make business announcements. In order to gain better results from social networks, make sure to customize them properly. Your creative department or social media consultant can help you in effective customization of Fan--pages. If you do not possess any, consulting some design studio can be fruitful as it can give you properly designed backgrounds, timelines and other contents of the Fanpages.
Advertisements are a tool for attracting job seekers, bidders and contractors for various organizational purposes. Your advertisements also make your impression and therefore it is desired that you get them prepared by some experienced designer or marketing expert. Words, logo placement, and content creation are very important elements that need to be carefully crafted in line with objectives. Training of your marketing and PR manager on good lines is indeed right step.
Official blogs are being very popular mean of reaching out customers and other stakeholders in the market. Carefully crafted web contents, blog posts and their fine tune-up can establish positive word of mouth about you. Hiring some expert blogger as your company’s official representative is a practical suggestion. As a business manager, it is your responsibility to properly edit your posts before you publishing on the web. Effectively communicated messages are an effective way of creating strong positive impression on the web.