by YouTheDesigner . June 17th, 2009
1. Picking the Perfect Background
When photographing your business cards, spending some time picking out a great background can go a long way compared to just shooting them on your scratched up work desk. Look for something that compliments your business cards color, texture and style. Just make sure that the background does not overpower the actual design. A busy background will distract the viewer from the beauty of your work. Try using a neutral color, a contrasting color that makes your design pop or keep the focus sharp on the design and blur out the background a bit.
2. Bring Out the Texture
Some of the best business cards use high-quality card stock or unusual mediums to print the cards on. If you have spent a lot of time and money on extra touches like texture for your cards why not let it shine in your photographs. Texture is not only wonderful to feel, but it can make cards look amazing. When you shoot your cards make sure you can see the texture in the photos. To do so you may need to play with the focus, take close up shots and adjust background colors.
3. Picking the Perfect Position
Nothing is more boring than shooting your cards flat on a table looking directly down on them. Try experimenting with different views, positions, heights, distances and so on so you can get a photo that looks dynamic. The more photos you take in different positions the better your chances will be of finding that perfect shot.
4. Focus on the Focus
Its extremely important to make sure your photo is in focus, because a blurred photo is painful to look at!. Play around with the focus and make sure the important part of the card is clearly in focus. Beautiful typography on your cards will be wasted if you cant capture it properly with the camera.
5. Lighting, Lighting, Lighting
A large part of photography has to do with proper lighting and this can often be very difficult to achieve. Try experimenting with both natural lighting such as outdoor lighting and artificial lighting by using photography lights that you can adjust. bad lighting can make your photos look faded, bland, unprofessional and really just do more harm than good. So make sure you spend plenty of time experimenting with lighting so you can achieve the exact look you are going for.
Examples of Beautifully Photographed Business Cards
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