Designer Creates Website For Randomly Generated Design Briefs

by . January 7th, 2016

This is the randomizer you’ve been waiting for.


Photo credit: Lime Fly Photography

In a previous post, I’ve created a list of tips on how to get your creative juices warmed up for design work. Creativity, after all, is like a muscle that should be trained, or else it would get out of shape.

When I was writing the article however, I was looking for a website that gives quick and simple sample design briefs that designers could use as an exercise but I never found any. A fellow designer did exactly that.

Florida-based designer Manuel Oppel del Rio created Briefa random design brief generator that gives a document with all the specifications for the design that a hypothetical client would require.


In his blog post detailing the development of the project, he wrote about the Catch-22 experience of student designers. “I went to an art and design school. I learned that if there is one thing that makes or breaks a designer, it is having a good body of work. As a design student, I was always looking to add to my portfolio. But without experience, it is difficult to get professional work.”

The generator lets you choose from four different types of design work—the brand’s visual identity, the logo, illustrations for advertisements, and product packaging. You can also choose from four different industries—Tech, Food, Store, and Entertainment.

Manuel said that the main challenge of the project was generating random sentences. “I went with the obvious solution: writing stock phrases and then just changing key words. Kinda like madlibs.” By combining different key words together, the generator can create semi-unique design briefs each click.

Check out the result I got below:


Now, if only it would send me emails to make the color pop and the logo bigger everyday.

What would be a good feature you would like to be included in Manuel’s project? Comment below!


Kevin is a reader first, a writer second, and a gamer somewhere in between. When not rooting for Tyrion Lannister for the Iron Throne, he's probably writing some morbid short story. He enjoys some surreal art, clever advertising campaigns, and a warm cup of coffee while reading Murakami.