Visual art contains six elements: line, shape, color, texture, value, and mass. We combine these elements to communicate ideas and information. Design often feels dull without one particular element: Color.

Color plays a major role in how a design will be interpreted by the audience. The color palette we choose defines a design’s identity. However important color choices are, we tend not to give them a high priority, especially since we have a lot of elements to consider. Color deserves more attention because it is probably the most obvious element of a design. We see something before we feel it.

In this article, we’ll give you some simple yet effective color palette tips that you may use in creating designs.

Color Palette Tip #1

This is a traditional color scheme. A monochromatic color scheme is made of different tones (gray plus hue), shades (black plus hue), and tints (white plus hue) of a specific color or hue.

Color Palette Tip #2

Contrast is a must-do in design. Using bright colors with white is another simple color scheme, yet it gives your design a stunning look. Also, we think that combining any color with white has always been a safe choice.

Color Palette Tip #3

Pastel colors give a soft and smooth mood to your design. These soothing hues will give a neutral and elegant feel to your designs.

Color Palette Tip #4

Another traditional color scheme, complementary color schemes are achieved by combining colors opposite each other in the color wheel. A complementary color scheme consists of two entirely different colors, but you can sometimes play with tones, tints, and shades within in a specific range.

These color palettes are just simple examples and may not work on your design projects. Remember, choose carefully and take into consideration your client’s wants and needs.