by Patrick Ilagan . July 31st, 2014
Following suit after the Airbnb, Foursquare has also recently revealed their new logo. However unlike Airbnb, the famous check-in app didn’t suffer from any genital related jokes as Airbnb did. It seems that pundits and the whole Internet has finally moved on but the question is, will Foursquare’s new logo be good enough to retain its loyal user-base from the major changes that are going to come?
There are various reasons why companies change their identities whether it is growth and expansion or just for the sake of keeping itself relevant. Foursquare the app giant that lets its users check-in and look for their friends online has recently unveiled their new identity. Apart from the new face the company also announced that it will be setting its sights to be a personalized local search. Which is why last May, the company launched Swarm and announced to everyone that the Foursquare’s famed check-in functionality was moved in Swarm.
With the old functionality gone, Foursquare enlisted the help of New York-based agency Red Antler to undergo on a major overhaul and thus create an identity that will be aligned to the company’s new direction.
Replacing the dated hues, check-in checkmark logo and the Neutraface Italic typeface is a playful mix of pink and indigo, a simple monogram and a clean and chunky wordmark. The monogram is a clever combination the letter F, a map pin and a superhero emblem.
According to their official blog the company believes that by using Foursquare they are giving everyone superpowers to explore the city which is why they opted to use a superhero emblem as a key ingredient of the design.
Our logo is changing from the check-in checkmark to something representing the new Foursquare. We designed it to be a mix of map pin and superhero emblem. We’ve always thought of Foursquare as giving you superpowers to explore your city, and our new logo reflects that vision. It’s coming soon to a homescreen near you.
Most pundits have agreed that the logo is well done and a far better iteration than the company’s previous identity. For the users however, it is a different issue, while some love the new identity there is this growing resentment towards the moving of the app’s core functionality which no amount intelligent and beautiful identity can overcome.
Foursquare’s new identity is a vast improvement and there is no denying of it but the company still has a lot of ground to cover to retain their users as well as to entice new ones.
What do you guys think? Are you still using Foursquare? How is it now that the check-in function is gone? Do share your thoughts at the comments below!