How Social Signals Impact Search Engine Rankings [INFOGRAPHIC]

by . August 7th, 2015

As if you needed more convincing to buildĀ an online community.

Put simply, theĀ more activity there is on your social media sites from multiple users, the better the chances of search engines bumping you up in most results pages.

The idea here is that popularity and activity are seen as indicators of relevance, which is pretty reasonable if you think about it.

Marketing wunderkind Neil Patel came up with this infographic for Quicksprout last year. All mentions of Google+ aside, this is still relevant.


What you should know

  • While this infographic has been around a while, the central thesis — that social signals influence search engine results — is almost undoubtedly still true.
  • It’s likely to remain generally true for the foreseeable future as major search engines will always need some way of figuring out what’s “popular” as this somewhat reliable relates to what’s “relevant”.
  • Google+ may be dead(ish), but that doesn’t mean Google isn’t pulling up social signal data from Facebook, Instagram, Pinterest, and all the other social media platforms.
  • We disagree that there is a “best time” to share posts. It all depends on your industry, as well as the behavioral patterns of your target market.

What other social media and community building tips can you share? Comment below!


Arthur Piccio manages YouTheEntrepreneur and has managed content for major players in the online printing industry. He was previously BizSugar's contributor of the week. His work has appeared multiple times on The New York Times' You're the Boss Small Business Blog. He enjoys guitar maintenance and reading up on history and psychology in his spare time.