New York-based hand-lettering genius Jon Contino created the radiant folk-art design for the animated film featuring the Mexican ‘Day of the Dead’.
Under the supervision of art director Neri Rivas, production studio 20th Century Fox collaborated with the creatives at Jon Contino Studio to develop the overall branding, illustration, lettering, typeface, and marketing materials design for The Book of Life. The 2014 American 3D computer-animated film tells a story that is set in a supernatural world during the Día de Muertos, or the Mexican Day of the Dead.
Everything in the animation has a puppet-like characteristic that Jon Contino implemented into the branding materials he designed. This includes the typeface, posters, promos, and merchandise that has a coherent stylish appearance.
I got really attached to the characters and the overall story, so I fell right into the whole world pretty easily
On Type Design and Personality
A font called “El Skeleto” was created for all the marketing materials that will be used around the world. Although it looks hand-lettered, the font still manages to look brilliant even when placed on digitally rendered materials such as this poster:
Visit the newly designed joncontino.com to see more dazzlingly crafted art and design.
You might also want to check out these mind-blowing book designs by Iacopo Bruno if you crave to view more typographic art and designs!
[ All images via The Book of Life | Jon Contino]
Source: Handlettering Gymnastics – Print Magazine