Minimalism in the Maximalist Market— Study on Brand Minimalism by Mehmet Gözetlik

by . February 13th, 2015

Ever wondered how brands would look like stripped down and naked?


A different kind of naked

That’s exactly what Istanbul designer Mehmet Gözetlik from design group Antrepo did in his set entitled Minimalism Effect in the Maximalist Market. Gözetlik  took some of the most iconic international brands and applied gradually increasing minimalist effect.

The result? Something like one might see in a dystopian, 1984-esque future.

The study aims to see how many elements you can remove from a product packaging and still retain a product’s branding. Packaging is of course a key element in brand marketing and some of the more famous brands’ elements are recognizable anywhere.

Some of Gözetlik’s final iterations such as m&m’s and Guinness feature a font change to Helvetica Neue Bold. While that might work in a designer perspective, a brand’s font is part of its identity. As a marketer, I think the second to the last iterations work well, stripped down to core elements while retaining brand identity.

Then again, these are strong brands. We are all familiar with them that mere mention of their names immediately puts their branding to mind. They practically sell themselves.

Check out Mehmet Gözetlik’s study on brand minimalism:

007 nutella 010 pringles 008 redbull 001 durex minimalistbranding700x350 schweppes 004 lindt 003 mrmuscle 005 nesquick 006


Mehmet Gözetlik is multidisciplinary designer, independent artist and entrepreneur. He is the executive art director and co-founder of Antrepo. He is also a typography instructor at the Bilgi University. and a creative consultant in ID Istanbul.

Check out Gözetlik’s websites Personal Atrepo Behance Facebook Twitter

What’s your choice on Gözetlik’s minimalist brand design? Comment your pick below!



Kevin is a reader first, a writer second, and a gamer somewhere in between. When not rooting for Tyrion Lannister for the Iron Throne, he's probably writing some morbid short story. He enjoys some surreal art, clever advertising campaigns, and a warm cup of coffee while reading Murakami.