by Kevin Rabida . March 13th, 2015
One of the core tenets of minimalism is the use of negative space.
Negative space is the space around the elements of an image. Probably the best example to illustrate this is the famous Rubin’s vase. It’s an image of a vase, but the negative space that surrounds it form profile silhouettes of two people.
In graphic design, negative space is prevalent in logos, both classic and contemporary. FedEx for example has an arrow that is formed by the letters “e” and “x”.
But my favorite logo that uses this concept effectively will have to be Spartan Golf Club’s logo.
The use of negative space is crucial, not only in drawing the viewer’s attention on the subject, but also in communicating an idea that complements the core ones. Something Israeli artist Noma Bar is quite good at. And that’s an understatement.
Noma Bar is a designer from Israel who studied graphic design and typography from Jerusalem Academy of Art & Design. Describing his craft as visual communication, combining the skills of artist, illustrator and designer, Noma states he’s after the “maximum communication with minimum elements”.
In his book, Negative Space, Noma Bar illustrated thought-provoking designs with the clever use of negative space.
Check out the rest of his illustrations:
Visit Noma Bar’s site and other artists under Dutch Uncle. What is your favorite negative space illustration? Comment below!
Kevin is a reader first, a writer second, and a gamer somewhere in between. When not rooting for Tyrion Lannister for the Iron Throne, he's probably writing some morbid short story. He enjoys some surreal art, clever advertising campaigns, and a warm cup of coffee while reading Murakami.