“Designers can never have enough colors.”
Product Manager Michelle Nicholson neatly summed up the reason for Pantone’s introduction of 112 new colors for the graphic design community.
The additional colors will bring the total color count of the Pantone Plus Series into 1867 colors.
“Color is a visual cue that draws us to establish a connection with our environment and the things we love,” said Pantone VP for Marketing Kathryn Shah in their press release.
“Digital tools have become a prominent part of everyday life, causing a societal shift in the way we communicate. Color breaks through the noise, commanding our attention, conveying a mood or style, and enabling expression of unique identities for individuals and brands alike. That’s what this palette and our new campaign are about – exploring creative expression through endless color.”
The company surveyed hundreds of graphic designers from all facets of the design industry and found out the desire for more blushes, blues and neutrals and deeper reds, oranges, and browns.
According to the press release, the use of Neutrals, Blushes and nuanced Blues in branding and packaging design are representative of the simplified design aesthetic that has been building since White became an iconic symbol of functionality and clean design. The deepening of red, orange and brown shades reflect a shift toward earth-driven and organic lifestyles, while also conveying the new luxury of living well.
In celebration of the release, Pantone partnered with leading designers including Jessica Walsh of Sagmeister & Walsh, famed book cover designer Chip Kidd and Eddie Opara of Pentagram.
Their digital work entitled “New Colors, New Possibilities” will roll out in Pantone’s Instagram page which you can check out here.
Does the new Pantone colors reflect graphic design trends? Comment below!