by Patrick Ilagan . May 24th, 2014
Looks like Axe is pulling a new stunt and this one doesn’t involve a hundred women running after a man like their ads used to. Instead Axe has decided to pull out something out of the ordinary and placed them in their business cards.
If you think that Axe’s “Axe Effect” of getting the ladies attention by just wearing their body spray to be ridiculous then this one is might weird you out and probably gross you out. A lot. This time with the help of Union a Toronto-based advertising agency, Axe has decided to ditch the hundred women running after a guy treatment and go after business cards with a twist.
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The process could be used to infuse business cards with much more pleasant fluids to take the whole business cards experience on an ambient level. Do you think it would help the design of a business card if it is infused with essence of fruits? How about the essence of tea or coffee? Or the essence of freshly cut grass? What do you guys think? Does Axe and Union’s Pheromone infused business card something you’d do? Tell us your thoughts at the comments below!
Source: Vimeo, Adweek & FastCompany