Typographic hierarchy is a concept that can make or break brands. It determines what we look at, and what will be understood.
Typographic hierarchy is the way type is laid out to show levels of importance to the reader. Mixing different fonts, and even different weights and sizes within the same typeface can impact a copy’s readability and usefulness. The concept of typographic hierarchy has several implications for graphic and information design, branding, and even written poetry. It basically comes into play nearly every time text is used.
Educational website Lynda.com shared this gem of a video three years ago. It was originally posted on their site, but was shared on YouTube shortly after. As of writing, it’s got a criminally low number of views, relative to how well the subject matter is actually presented.
We’d encourage you to share this video not just to fellow graphic designers — who should already know these ideas — but to others who have no idea such an important concept may even exist. The effects of typographic hierarchy permeate our everyday life. It can and has shaped our ideas of both real and abstract objects without our even knowing it.
Everyone can stand to benefit from an understanding of typographic hierarchy. The idea isn’t just useful for creating wine and potato chip labels as shown on the video. An understanding of hierarchy can lead to easier-to-understand spreadsheets, more effective slide show presentations, and better-crafted emails. Ultimately, a grasp of it is a necessity for effective written communication.
Is typographic hierarchy important? Tell us your thoughts in the comments!