by Art Piccio . November 16th, 2016
Roberto Blake takes on the issue of disrespect in the graphic design community. Watch (or just listen) to his valuable insights on respect and the graphic design industry. Perhaps the fault lies not with clients, but with ourselves:
Designers and other creatives are disrespected not necessarily because because clients are are all evil, but also because it can be difficult to explain the value of our work to most people.
Creatives in any discipline have to be prepared to defend the value of our work. In Roberto Blake’s case, he uses plastic surgery as an analogy. All graphic designers in particular should understand how to make things that are self-evident to us but not to most people understandable.
Dealing with clients and communicating the importance of specific aspects of graphic design isn’t something that is taught well in design schools, if it is in fact taught at all. Yet it is as crucial as knowing how to use the latest version of Adobe Illustrator or knowing when and when not to use Helvetica over Garamond.
Over time, this ability to teach design to those who are not familiar with it can bring its own benefits, by helping you create work that can can communicate better, and by helping keep you grounded. If nothing else, it will help you develop trust with clients who are truly worth your time.
If you like this video, please follow Roberto Blake’s YouTube channel.
Arthur Piccio manages YouTheEntrepreneur and has managed content for major players in the online printing industry. He was previously BizSugar's contributor of the week. His work has appeared multiple times on The New York Times' You're the Boss Small Business Blog. He enjoys guitar maintenance and reading up on history and psychology in his spare time.