by Hoogie Espinosa . September 10th, 2014
But what makes a post viral? Surely, it’s not just luck. Here are twelve tips that increase the chances of something you make get viral.
What’s better than showing something that makes you smile? Something that makes you smile, laugh, and cry at the same time. Try and remember all the big award winning movies and wrap your mind around all the emotions they gave you. Just like those movies, viral videos tend to have a wide spectrum of emotions that guide you through it.
If it feels useful, it’ll get more traction. A huge part of why the ALS Ice Bucket challenge got viral was because of the ALS part. By attaching it with a cause which is easy to contact, it hit a lot of people’s philanthropic sides and had them believe they were helping the world.
We weren’t born to the internet like generation Z is, but we’ve had it for a huge enough portion in our lives that we’re kind of used to seeing everything. A lot of us tend to see the world in tropes, so we don’t get amused easily. We’re believe we’ve seen everything, and skip posts a lot, looking for that one piece of gold. However, the rules of young adult fiction still work, and we’re not impossible.
Post only what you believe will gain traction. This does two things: increase your accuracy and make people trust you. Just as Gizmodo has become an authority on tech and Kickstarter has become one of great new projects, you can become an authority of viral content, maybe enough to fight the likes of 9Gag and Break. Who knows?
Check out other things that have become viral and try to read why they became viral. Study what the content is about, and what the whys are about as well. Check if they were tied to a certain event. Count the hits compared to the age. It’s like how you almost can’t be a good writer if you’re not an avid reader as well.
Upworthy does this. “#4 Made Me Cry” and stuff like that. However, there are many other ways to phrase a compelling title. Even if you’re not going with their style, Upworthy does have pretty great rules on titles, which boils down to giving just a hint of information to build up suspense.
Being the core of virality, knowing how to use social networks is quite important. Study the ones where your market is active. Facebook and Twitter are almost always givens, and Instagram is a close third. Other than studying the culture within these networks, it’s also important to be active in the community and let people know you exist.
If you’ve got more tips on becoming viral, let us know in the comments below.