Behavioral Science

20 Cognitive Biases that Screw Up Your Decisions [INFOGRAPHIC]

by . September 18th, 2015

We’re so much less perfect than we know.

Our brains are a marvel of evolution, able to outperform the most powerful supercomputers in key areas involving cognition. However, even our superior brains are fallible, making our interpretations of what we perceive wildly off-base.

The Business Insider’s Shana Lebowitz and Samantha Lee recently outlined 20 common cognitive biases with the infographic below.

Which of these are you guilty of? Clue: All of them.


Listed biases

Click on each item for a more in depth look.

Tell us your stories of cognitive biases in action in the comments below!



Arthur Piccio manages YouTheEntrepreneur and has managed content for major players in the online printing industry. He was previously BizSugar's contributor of the week. His work has appeared multiple times on The New York Times' You're the Boss Small Business Blog. He enjoys guitar maintenance and reading up on history and psychology in his spare time.