by Hoogie Espinosa . October 10th, 2014
And even though these are the questions that start our creations, we tend to veer off from our original purpose because we think of those questions in that order, when in fact, it should be the other way around. Start with why. End with what.
Knowing yourself can be as simple as sitting down and meditating on yourself, however knowing the customer could get tricky. What they tell others about you, especially in personal private conversations, will almost always be more honest than what they tell you.
And remember that this is not a sprint where you push all your efforts into one single event and just forget about it. No. This is a marathon. This process is going to last until the business dies. It’s going to grow up with you and your market. Not as a tool, but as family.