by Art Piccio . September 16th, 2016
Slightly switching up the look of your website or social media page to match the season is one tradition online marketers have picked up from their real-world counterparts. Changing the look of your store to match the season isn’t strictly necessary, especially if your product or service isn’t affected much by seasonal factors, but there are good arguments for it.
Don’t discount the effect of seasonality on driving sales. This may seem obvious, but many businesses actually rely on seasonal bumps in demand to be viable. Just using fall as an example, it becomes clear just how seasonal demand can drive sales of so many items.
In a blog post, Alice Delore from eCommerce site Salehoo outlined a few items that are more in demand in the fall. Here are a few of them.
Clothing and fashion:
Thanksgiving- and Christmas-related items
Health and Beauty:
Other less obvious industries that get bumps in demand include travel, custom printing, alcoholic beverages, heating supplies and maintenance, and much more. The retail and food industries pretty much gets a boost across the board, as holiday spending also includes items that are not directly affected by the weather.
You might not even have to switch out your site’s look. You may just use images, colors, or even just subtle filters that suggest the season, as in these examples from KFC, Macaroni Bros., and Kitchen Universe:
Notice the video on the page has a slight orange filter.
Is there even an autumn theme going on? Tell us in the comments.
Instead of filters or changing the entire design of the site, Kitchen Universe decided to just shoot items with fall colors.
Social media graphics are one thing you can create to help drive autumn sales. This example may not be the best by itself, but in the context of a Facebook or Twitter post, it is more than sufficient.
Even something as simple as changing out your social media share icons can be enough to give you some of the benefits of maximizing seasonal sales.
Cover photo credit via photopin (license)
Arthur Piccio manages YouTheEntrepreneur and has managed content for major players in the online printing industry. He was previously BizSugar's contributor of the week. His work has appeared multiple times on The New York Times' You're the Boss Small Business Blog. He enjoys guitar maintenance and reading up on history and psychology in his spare time.