by Hoogie Espinosa . January 30th, 2015
You look at your Facebook page. 150 likes. All of whom are friends and family that don’t really care enough to buy your products or services for the given price. Nobody knows you. You’re a piece of dust in an endless galaxy.
Why? Cause you’re like a ninja. Not like one of those companies that adds the word ninja to all its products cause it sounds cool, but an actual ninja. You’re invisible. You can move around, make precise steps, make mistakes, and try again without nobody really caring. It’s a great spot.
Use this time to chase horizons and trip over. Find immense problems. Start from scratch. Because the moment people know you exist, you won’t be as free to mess up.
When you’re trying something new and possible opposite of what you’ve been doing, you don’t want the limelight. Unless you’re into that or that’s the point, but mostly you don’t want that. Your credibility and that of your business might crumble if you mess up. It’s a great thing to be brave. It’s also a great thing to be smart. Don’t go out there if you don’t have your pants on yet.
While you’re not yet out there, make the most of it. Mess up.